Problem : The travel industry has been massively impacted by the COVID-19 situation. In order to survive, tiket.com needs to adapt to the situation.
Challenge : Create new ideas/products/features to adapt to the new normal age
Preview Solution : Figma file
Duration : 3 days
Tools used: Whimsical, Figma
Here in 2022, when the pandemic situation becomes better people start to travel around their “bucket list”. In a survey of 12,000 travelers in 12 countries, the company found that 65% of respondents are planning to “go big” on traveling. However, traveling in the new-normal era has many challenges. One of the most challenging things is hygiene safety. In a survey conducted in 2021, 69% of respondents said they feel not safe traveling during the pandemic era. Even though some people already gotten vaccinated, they are still scared that other people are against the vaccine and some people do not follow healthy protocols. Along with that, there are some changes too in traveling behavior.
72% of respondents organize their own travel plans using the internet. (source: travel.okezone)
Based on research, 80% of bookings in the new world are within a fortnight of departure, as opposed to 36 days before departure in pre-Covid-19 times (source: bbc.com)
The Minister of Tourism and Creative Economy, Sandiaga Uno, has emphasized that the tourism trend triggered by this pandemic is heading in a personalized and customized direction related to experiences and memories. (source: travel.okezone)
86,2% of respondents stated that it is very important to implement CHSE (cleanliness, healthy, safety, environment sustainability) during the pandemic. (source: travel.okezone)
<aside> 💡 **Problem Statement
Travelers need a simple way to plan their trip to be personalized and safe in this new-normal era**
</aside>
From the desk research, we know that after the pandemic era, people need a simple way to plan their trips to be personalized and safe. What if we could provide a robo-planning feature that can help the user plan their trip based on their preference so that they can have a trip that is personalized and safe?